Build and maintain dashboards and performance reports with other departments (weekly, monthly, ad-hoc) for all clients Run, monitor and analyze performance of paid digital channels (e.g., Meta Ads, Google Ads, TikTok, programmatic, etc.).

Track key KPIs such as CTR, CPC, CPM, ROAS, CPA, and conversion rate.

• Provide actionable recommendations to optimize targeting, reach, bidding and budget allocation.

• Support A/B testing on ads, creatives, copy, and landing pages (if needed).

• Deliver insights and recommendations to marketing and business teams Monitor GMV contribution from digital campaigns and evaluate ROI Stay updated with digital marketing tools, trends, and best practices Kualifikasi Bachelor’s degree in Marketing, Business, Statistics, or related field 2–4 years experience in digital marketing analysis or performance marketing Strong analytical skills with high attention to detail Excellent understanding in Meta, TikTok Studio, X, LinkedIn Proficiency in GA4, Looker/Data Studio, Excel, and ad platforms Understanding of attribution models and e-commerce metrics (GMV, ROI, CPA) Strong communication and presentation skills