🧾 Tanggung Jawab:

SotaTek is seeking an experienced and result-driven Marketing Executive focusing on the Chinese/TW Market to join our SotaTek global marketing team.
This role is ideal for a middle level marketing professional who understands Chinese/TW market dynamics, consumer behavior, and local marketing channels.
You will be responsible for localizing and implementing integrated marketing strategies to drive brand awareness, customer acquisition, and business growth.
Your main responsibilities will be: Develop, plan and execute go-to-market strategies tailored to the CN/TW market.
Localize global campaigns and create region-specific marketing plans.
Lead digital marketing initiatives including SEO/SEM, email campaigns, content marketing, and social media.
Manage local PR, media buying, and event marketing efforts.
Conduct market research to identify opportunities, trends, and customer insights.
Collaborate with sales, product, and creative teams to align marketing efforts.
Monitor, analyze, and report on campaign performance and adjust strategies accordingly.
Build and maintain relationships with key partners, influencers, and media in CN/TW.
Manage CN/TW market’s marketing budgets and ensure ROI on campaigns.
JOB REQUIREMENTS Bachelor’s degree in Marketing, Communications, or a related field. (or equivalent work experience).
Fluent in Chinese and English (both verbal and written).
HSK5+ is required.
3+ years of marketing experience with a strong focus on the CN/TW market.
Knowledge of CN/TW culture, media landscape, and consumer behavior is essential.
Proven experience developing and executing successful marketing campaigns in China.
Strong understanding of digital marketing tools, analytics, and marketing automation platforms.
Strong knowledge of MS Office tools.
Strong senses of visualization.
Medium knowledge of graphic design tools like Canva, Capcut, Figma is a HUGE plus.
Basic knowledge of Adobe Creative Suite is a plus.
Excellent organizational and multitasking skills with the ability to meet deadlines.
A proactive mindset with a willingness to learn and grow within a marketing team.
COMPENSATION &