1.

Commercial Strategy & Revenue Growth Develop and execute overall commercial strategy aligned with company objectives Define revenue targets (monthly, quarterly, annual) and ensure achievement Optimize channel strategy across retail, distributor, and online platforms Drive pricing and margin strategy in collaboration with Finance 2.

• Sales Performance Management Monitor and analyze sales performance by channel, region, and product category Establish and manage sales pipeline visibility through CRM systems Drive productivity and effectiveness of sales teams Identify underperformance and implement corrective actions 3.

• Marketing Strategy & Brand Development Define and execute brand positioning and communication strategy Lead integrated marketing campaigns (online and offline) Ensure brand consistency across all customer touchpoints Oversee digital marketing, content, and campaign performance 4.

• Go-To-Market & Product Launch Develop go-to-market strategy for new product launches Coordinate cross-functional execution with product, sales, and marketing teams Ensure effective market penetration and channel activation 5.

• Customer & Market Insight Analyze customer behavior, market trends, and competitor landscape Translate insights into actionable strategies to drive growth Identify new market opportunities and expansion areas 6.

• Cross-Functional Collaboration Work closely with: Managing Director Office (performance tracking & execution control) Information Technology (CRM, omnichannel, data systems) Finance (pricing, budgeting, margin control) Supply Chain (demand planning & inventory alignment) Ensure alignment between strategy and execution across departments 7.

• Team Leadership & Development Lead and develop sales, marketing, and product/category teams Set clear KPIs and performance targets Build a high-performance, data-driven, and accountable team culture Education Bachelor’s degree in Business, Marketing, Management, or related field Master’s degree (MBA or equivalent) is preferred Experience Minimum 8–12 years of experience in sales, marketing, or commercial roles At least 3–5 years in a leadership position managing cross-functional teams Proven track record in driving revenue growth and market expansion Experience in multi-channel business (retail, distributor, and online) Experience in electronics, FMCG, or consumer goods industry is preferred