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CRM & Customer Data Management Lead implementation and management of CRM system Develop and maintain a centralized customer database Ensure data accuracy and consistency across all channels Build customer segmentation and lifecycle tracking 2.

• Sales Technology Enablement Develop and optimize sales pipeline tracking systems Monitor and improve sales team performance through data Integrate sales processes from order to fulfillment Build sales dashboards and forecasting tools 3.

• Marketing Technology & Automation Implement marketing automation tools (email, WhatsApp, ads tracking) Track campaign performance and optimize ROI Manage customer acquisition and retention systems Establish attribution models for marketing channels 4.

• Omnichannel Integration Integrate offline and online sales channels (retail, marketplace, website) Ensure consistency in customer data, pricing, and promotions Collaborate with internal teams to unify customer experience 5.

• Data Analytics & Reporting Develop dashboards and reports for sales and marketing performance Analyze customer behavior, product performance, and campaign results Provide actionable insights to support business decisions 6.

• System Integration & Automation Collaborate with IT to integrate CRM, ERP, POS, and other systems Identify and implement automation opportunities to improve efficiency Ensure systems scalability and reliability 7.

• Training & Stakeholder Management Train sales and marketing teams on system usage Work closely with internal stakeholders and external vendors Drive adoption of technology across the organization Education & Experience Bachelor’s degree in Business, Information Systems, Marketing, or related field Minimum 3–5 years of experience in CRM, Martech, or Sales Operations Experience in retail, FMCG, or electronics industry is a plus Technical Skills Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, Zoho) Familiar with marketing automation tools and analytics platforms Strong data analysis skills (Excel, Power BI, or similar tools) Understanding of system integration (ERP, API) is preferred Core Competencies Strong analytical and problem-solving skills High attention to detail and data accuracy Ability to manage cross-functional projects Strong communication and stakeholder management skills Proactive and results-driven mindset