Media & Partner Relations: Manage and cultivate strong, ongoing relationships with targeted media, journalists, influencers, and external partners. PR Strategy & Campaigns: Develop and execute targeted PR campaigns to maximize external brand awareness and positive media coverage. Content Creation: Draft and distribute compelling press releases, media kits, promotional materials, and external marketing content. Brand Reputation: Maintain the brand's public image and act as the first line of defense in handling external communication or crisis management issues. Cross-Functional Support: Work closely with the marketing and sales teams to support product launches and ensure consistent brand messaging across all external channels. Monitoring & Reporting: Monitor media coverage continuously, track PR campaign performance, and report on key metrics. Education: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field. Experience: 2 - 3 years of proven experience specifically in Public Relations, Media Relations, or Corporate Communications. Media Network: Excellent media relations and networking skills, with an established and active network of media contacts. Writing

• Exceptional writing and communication skills, with the ability to craft engaging, persuasive content and impactful press releases.

• Industry Knowledge: Solid understanding of the media and communications landscape, particularly within the consumer products industry.

• Language: Excellent English communication skills (both written and spoken) are mandatory.

• Organizational Experience (Plus Point): Previous experience or active involvement with KADIN (Indonesian Chamber of Commerce and Industry) or HIPMI (Indonesian Young Entrepreneurs Association) is a strong plus