Design, launch, and manage a tiered loyalty program on Shopify Drive loyalty program enrollment across all channels including website, offline stores, WhatsApp, and post-purchase email Grow website revenue Diagnose and optimize the full conversion funnel: homepage → product discovery → checkout → post-purchase Benchmark against best-in-class brands and close gaps Manage and optimize marketplace (Shopee) conversion Grow WhatsApp online revenue Manage digital ad campaigns and optimize for ROI Activate existing RFM segmentation Select and implement a WhatsApp CRM tool for personalized selling at scale Design win-back campaigns for the dormant segment Shift WhatsApp from broadcast blasts to personal relationship selling Build post-purchase sequences (confirmation → shipping → follow-up → review request) Create lifecycle flows: welcome series, reactivation, tier upgrade notifications Build dashboards including net revenue per channel, repeat purchase rate, loyalty member revenue %, AOV, and inventory aging Deliver data-driven recommendations for channel allocation and spend Kualifikasi 3–5 years in e-commerce, digital marketing, or CRM Experience with Shopify or similar e-commerce platforms — understands how to brief developers and QA their output Hands-on CRM experience: customer segmentation, lifecycle marketing, and experience with at least one CRM platform Analytical and data-driven — comfortable pulling insights from Shopify Analytics, Google Analytics, and customer databases Understands e-commerce operations: fulfillment, inventory, and online–offline channel integration Builder mentality — you'll create systems from scratch, not maintain existing ones Strong cross-functional communicator — works across production, warehouse, retail, and design Experience owning or directly contributing to a revenue target