About The Role: At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can’t wait.

We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.

• We are looking for a Social Media Specialist who can build credible, high-impact content systems that reach and educate millions — not just grow followers.

• This role will help translate expertise into trusted, scalable digital education across multiple platforms, including one of our founder’s public accounts.

• What You’ll Own Brand Positioning & Narrative Architecture Help define and maintain a clear positioning across platforms Ensure narrative consistency, credibility, and premium tone Translate complex child-health insights into relatable, high-impact storytelling Cross-Platform Content Engine Design and execute a scalable content system (Instagram, Threads, TikTok, YouTube, LinkedIn) Build a strong repurposing framework (1 idea → multi-format outputs) Manage editorial calendar and publishing consistency Performance & Optimization Loop Track content performance and extract actionable insights Run structured experiments on hooks, formats, and storytelling Implement improvements within 24–48 hours when performance declines Trend & Cultural Relevance Anticipate parenting and child-health trends (6–12 months horizon) Adapt trends responsibly without compromising credibility Keep content culturally relevant and context-aware Responsible Health Communication Ensure all child-health content is evidence-based and carefully framed Maintain high sensitivity in public communication Protect long-term trust over short-term virality What Success Looks Like (6–12 Months) A repeatable content engine producing 4–6 high-quality outputs weekly across platforms Improved engagement rate, saves, and meaningful audience interaction At least 3 scalable content series with strong retention signals Clear monthly reporting dashboards with insights and experiments Fast optimization cycle (≤48 hours reaction time) Audience growth driven by quality and relevance, not vanity metrics Kualifikasi You’re a Fit If You You deeply understand audience psychology and digital behavior You’ve built or scaled content for educational, mission-driven, or founder-led brands You combine strategic thinking with hands-on execution You are analytical and comfortable turning data into decisions You have strong aesthetic judgment (layout, pacing, storytelling rhythm) You take responsibility seriously when communicating sensitive topics You thrive in fast-moving, high-accountability environments How We Work High ownership, low ego Fast execution cycles Direct, honest feedback Data-informed but human-centered Accuracy and credibility matter more than speed alone Seniority & Scope Senior Individual Contributor High autonomy and accountability Cross-functional exposure One of the channels handled includes a founder account Expected to operate both strategically and operationally