Develop and lead content strategies across digital platforms (TikTok, Instagram, YouTube, Reels, etc.) aligned with brand objectives.

Create strong creative concepts, storytelling angles, and campaign ideas that drive engagement, awareness, and conversion.

• Produce detailed creative briefs, storyboards, and content guidelines for the production team.

• Work closely with videographers, photographers, editors, and designers to ensure all content aligns with the brand’s creative direction.

• Oversee content production schedules and ensure execution meets strategic goals and deadlines.

• Analyze content performance data, audience behavior, and platform trends to refine strategy and optimize results.

• Collaborate with the marketing team to ensure content supports ongoing campaigns, product launches, and brand initiatives.

• Provide constructive feedback and creative guidance to junior creators and production team members.

• Stay updated with industry trends, competitor activities, and new content formats to keep the brand relevant and competitive.

• Ensure consistency in brand tone, visual identity, and messaging across all published content.

• Kualifikasi Minimum 1-3 years of experience as a Content Creator, Creative Strategist, or similar role.

• Strong expertise in content ideation, storytelling, and campaign development.

• Deep understanding of social media trends, audience insights, and platform algorithms.

• Skilled in creating creative briefs, mood boards, and production direction.

• Experience overseeing content production, including planning shoots and guiding videographers/editors.

• Strong analytical skills with the ability to interpret content metrics and optimize strategy.

• Excellent communication and leadership abilities, able to guide junior team members.

• Highly creative, organized, detail-oriented, and able to work under tight deadlines.

• Proficiency in using content planning tools, trend research tools, and basic creative software is a plus.

• Proactive, adaptable, and comfortable working in a fast-paced creative environment.