About the Role We are looking for a Content & Social Media Specialist who doesn’t just post—but builds narratives, shapes brand perception, and drives audience growth.

In this role, you will be responsible for owning KFI’s content ecosystem across social media, ensuring every piece of content aligns with our strategic direction: elevating futsal experiences, strengthening community engagement, and building a commercially valuable brand.

• If you think in content systems (not random posts), understand audience behavior, and can translate strategy into execution—this role is for you.

• Key Responsibilities Content Strategy & Planning Develop and execute a structured content strategy aligned with KFI’s business and brand objectives Translate campaign goals, league activities, and partnerships into engaging content formats Maintain a consistent content calendar across all platforms Social Media Management Manage daily operations of KFI’s social media accounts (Instagram, TikTok, LinkedIn, etc.) Ensure consistency in tone, messaging, and visual identity Monitor trends and identify opportunities for timely, relevant content Content Creation & Execution Produce or coordinate production of high-quality content (copy, visuals, short-form videos) Collaborate with internal teams (Commercial, League Ops, Activation) to capture key moments Ensure content is optimized for each platform (format, timing, audience behavior) Performance & Optimization Track and analyze content performance (engagement, reach, growth, conversion where relevant) Generate insights and continuously improve content strategy based on data Run experiments (A/B testing, formats, hooks, storytelling angles) Brand Building Strengthen KFI’s positioning as a leading football ecosystem player Ensure all content reflects a clear, consistent, and differentiated brand voice Build deeper engagement with fans, communities, and partners What We’re Looking For (Non-Negotiables) You think in strategy → execution → iteration, not just posting You are fast, but not careless You understand that content = business driver, not just aesthetics You are comfortable working in a dynamic, fast-growing environment Nice to Have Experience in sports, entertainment, or community-driven brands Basic skills in photo/video editing (CapCut, Premiere, Canva, etc.) Experience working with campaigns, sponsorship content, or brand collaborations Why Join KFI?

• Be part of building a modern futsal ecosystem in Indonesia Work directly with cross-functional teams shaping leagues, activations, and partnerships High ownership role with real impact on brand growth and audience engagement Key Responsibilities Kualifikasi Requirements Minimum 2–4 years of experience in content creation and social media management Proven track record in growing social media accounts and engagement (portfolio required) Strong understanding of content strategy, storytelling, and audience psychology Hands-on experience with platforms such as Instagram, TikTok, LinkedIn, and YouTube Ability to create content independently (copywriting is a must; design/video is a strong plus) Familiar with analytics tools (native insights, Google Analytics, or similar) Up-to-date with social media trends, especially in sports/entertainment (preferred) Strong coordination and communication skills—able to work cross-functionally High ownership mindset: you don’t wait for content, you create opportunities What We’re Looking For (Non-Negotiables) You think in strategy → execution → iteration, not just posting You are fast, but not careless You understand that content = business driver, not just aesthetics You are comfortable working in a dynamic, fast-growing environment Nice to Have Experience in sports, entertainment, or community-driven brands Basic skills in photo/video editing (CapCut, Premiere, Canva, etc.) Experience working with campaigns, sponsorship content, or brand collaborations Why Join KFI?

• Be part of building a modern futsal ecosystem in Indonesia Work directly with cross-functional teams shaping leagues, activations, and partnerships High ownership role with real impact on brand growth and audience engagement Requirements